DRINKING BETTER: EMBRACING MODERATION, ONE COCKTAIL AT A TIME
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19 December 2023

DRINKING BETTER: EMBRACING MODERATION, ONE COCKTAIL AT A TIME

The holidays are fast approaching, and there are plenty of opportunities to celebrate. With one dinner party after another and our hearts in the festive mood, we’re usually eating and drinking more. In order to get through this time of year without regrets, have you thought about opting for moderation? This new trend may seem monotonous, but it’s actually possible to discover delicious cocktails that are far from ordinary. Still in doubt? Let us tell you how we embrace moderation at Noroi.

WHAT IS MODERATION?

While there are many upsides to drinking, moderation is strongly recommended for a number of reasons. In addition to reducing hangovers, Éduc’alcool’s website lists several other benefits.

However, moderation does not mean abstinence. It’s now easier than ever to explore non-alcoholic options to reduce your consumption, thanks to low-alcohol cocktails, also known as low ABV. So, by alternating between your usual cocktails and low-alcohol or alcohol-free ones, you’re taking a step in the direction of moderation.

In the context of the holiday season, this means you’ll be in better shape and ready to fully enjoy your next party!

 

A FEW WAYS TO DISCOVER MODERATION

More and more, the market is adapting to the new demand and offering consumers more solutions. At Noroi, we offer a range of options to suit every occasion.

For effortless non-alcoholic options, you can find ready to drink products at the SAQ. Pick up a few cans of our Brise-Glace Gin & Tonic before heading out to dinner, or pack a few Havana Raspberry Mojitos for a quick break between drinks.

At Noroi, we’ve set ourselves the goal of innovating in our market by offering you a range of non-alcoholic product options to suit your needs. Whether you consume alcoholic or non-alcoholic products, we want you to find all the satisfaction of a tasty cocktail, whatever your preferences.

So, in addition to ready-to-drink products, we’ve developed a complete selection of non-alcoholic spirits that allow you to prepare cocktails at home, without compromising on taste. Choose from bottles in our Esprit range and recreate your favorite cocktails, or let yourself be inspired by the many recipes available on our website. Please note, however, that these spirits have been developed to substitute the flavours of alcohol in your cocktails. They are therefore not recommended for consumption on the rocks. To discover them, visit the SAQ!

These non-alcoholic spirits are also good alternatives to traditional spirits, making it easy to create low-alcohol cocktails. Some recipes are also available on our website.

Psst! If you’re interested in alcohol-free spirits but don’t know where to start, we suggest you try our alcohol-free gin with the Esprit-de-London. Our favorite cocktail to make with it is The Clever Club, the reasonable alter ego of The Clover Club, both sweet and fruity. For a delightful, easy-to-make low ABV recipe, try Le Piranha, a cocktail inspired by the popular Brazilian Caipirinha. The Noroi version combines our Esprit-des-Caraïbes alcohol-free rum and orange liqueur to create an irresistible blend.

 

A VERY IMPORTANT THING TO REMEMBER

Don’t take any chances: if you’ve been drinking and don’t have a designated driver, it’s probably best to call a safe ride service. Operation Red Nose will be there for you throughout the holiday season. If need be, call your local cab company or other services such as Tolérance Zéro, Point Zéro 8 and TZ Capitale Nationale.